Use the driver’s smartphone for GPS tracking when the operating context makes dedicated hardware unnecessary.
Own-product case study · Logistics
LogiCore360: bringing tracking, fleet control and operating profitability into one digital product
LogiCore360 is a 12 Bits Media Group product for logistics operations that need to connect driver tracking, fleet control, maintenance and the financial reading of each trip.
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Design challenge
The design challenge: keep each part of the operation from living in a different tool.
The product is organized around a common logistics reality: tracking alone does not explain the operation. Decisions also require trip context, fleet status, maintenance and profitability information.
Product principles
Decisions that shape the architecture.
Connect trips, fleet and maintenance within the same operational logic.
Treat profitability and billing as part of the trip view rather than a disconnected system.
Give customers a dedicated portal for relevant information.
Public capabilities
LogiCore360
Smartphone-based driver GPS trackingFleet control and preventive maintenanceTrip profitabilityOperational billingCustomer portal
What this product demonstrates
LogiCore360 is evidence of the ability to design a vertical SaaS product: start from a concrete business process, organize modules around users and operating decisions, and connect information that loses value when fragmented.
This case study describes public product capabilities and functional architecture. It does not attribute savings, growth or customer metrics that are not publicly documented.Your project
Need to turn an operating process into a digital product?
Start with the process, users and decisions that the system must support.