Social media

Five decisions to stand out on social media

Objective, offer, channel, distribution and conversion: a sequence for reducing directionless publishing.

Publishing frequently is not a substitute for strategy. Before increasing volume, define the objective, offer, audience, channel and the action that should follow each piece of content.

Five decisions

1. Choose a measurable commercial objective.
2. Explain a specific offer.
3. Prioritize the channels where the audience is present.
4. Design a realistic distribution plan.
5. Connect every piece to a conversion.